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Thursday 9 April 2015

Tidal's secret weapon isn't celebrities: It's Live Nation


TIDAL, the streaming service purchased by Jay Z and co-owned by some of the world’s biggest musicians is much more than just one more player in the streaming music market. The company has released exclusive songs and music videos from Rihanna and BeyoncĂ© over the last week, and it appears that’s only the beginning. There are two factors that separate TIDAL from the fray: the ability for many of the 16 artists who have a stake in the company to pull their music catalogs from competing services at any time, and the possible involvement of Live Nation, a partner of Jay Z’s Roc Nation and one of the most powerful companies in music.



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