Journalists hate April 1st. News is hard enough to cover without #brands issuing press releases about fictitious products that often teeter on the edge of believability. Not long ago, companies felt obliged to prank publications in an attempt to trick writers into publishing their stories. Haha, you idiots fell for it. Now these companies are more transparent, even making us agree to time-and-date “embargoes” in exchange for receiving an early look. Every joke has to be vetted, every tweet discussed — it’s exhausting.
Everyone else seems to love it.
But let’s be clear: corporate April Fools gags are nothing more than thinly veiled opportunities for product placement and #brand engagement. Only slightly less evil than those 9/11...
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